The baby sensory brand founded in 2016 by Mum of two Jen Fuller has launched its first hanging toy set. Each square in the compact set is designed to stimulate baby and create a moment of calm for parents. Easily transportable, the set can hang on everything from baby gyms, car seats and beyond. Like all Etta Loves products each pattern, placement and space between each shape has been designed to support baby’s visual and cognitive development and will look different to your baby week to week. The beautiful range of multi-award-winning essential baby products is developed with the expertise of their consultant Orthoptist to maximise baby’s visual development throughout the first year.
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The hanging squares are available now and priced at £22.00 – available here

Etta Loves has also produced a scientific sensory and supportive infant animation to be hosted on YouTube. Developed by the knowledge of the Etta Loves team, their in-house Orthoptist and scientific research partners at The Sussex Baby Lab. The video has been created to allow parents 12 minutes peace safe in the knowledge that babies are watching a supportive visual experience – capturing their attention to calm and stimulate whilst caregivers can see to an older sibling, do a chore, or quite simply get 12 minutes peace…
For your chance to win Etta Loves Hanging Sensory Squares – enter the competition below:
a Rafflecopter giveawayTerms and Conditions:
The competition is only eligible for UK residents. One winner will be chosen on the 26th January 2023. The prize cannot be exchanged for another alternative prize, vouchers or money. Your personal details will not be stored in any way, and will be removed once the prize has been dispatched.
My favourite moment was my daughters would not stop crying on the ward, my hubby picked them up and silence, the funny thing is when my daughter had her 3 babies he could do the same with them, now my youngest has a new baby we wait to see if he can still do it
when my nievce was born!
The way they looked at you.
Those perfect little hands gripping my finger. Absolutely delightful!
When my nephew was born
The first time my daughter smiled at me!
My youngest was born at home under the Christmas tree while my other 2 children had an afternoon nap. They woke up from their nap and met their new little sister, it was magical.
bringing my son home for the first time
After 15 yrs of infertility ivf and multiple losses finally holding our miracle Rainbow baby boy for the first time. Tears of joy
seeing my grandson for the first time
being there for the birth of my son
Being handed my newborn son and saying she was lovely. Everyone had convinced me I was having another girl
The first time my nephew gripped my finger.
I’ve had 4 babies, my first was born with his cord tight round his neck so after some panicking it was a relief to hear a weak cry (he’s 22 now!). My third has Down’s Syndrome, we had no idea till he was born, he was whisked away to SCBU so another frantic time. My fourth was stillborn on her due date. So my happiest would be when my second child was born, she was born at 8 minutes to 1am, she was bright pink and full of life, my husband said I was smiling from ear to ear!!
The first time my daughter laughed.
Has to be the birth of my first child.
My daughters were born early.. 6 weeks early and weight 4lb 6oz.. and 8 weeks early weighing 2lb 8oz.. I first memory of each of them was.. OMG – how tiny they were and then .. are they really mine… they are now 32 and 28 respectively xx